The Appealing Liquid Lipstick is long-wearing, waterproof and smudge-resistant. The saturated liquid formula delivers an intense shot of matte pigment with one easy swipe. A single application gives you smear-resistance coverage that stays put for hours. This color is full coverage and contains coconut oil and vitamin E to soothe the lip with a natural fragrance of vanilla. This matte liquid lipstick is a cruelty free, paraben free and vegan product.